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Reviews, essays and reporting about fragrance, written by people who collect it — the industry, the culture around it, and the money in it.
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Published editorials
alex17 min read
Perfume’s Private Referee: Who Runs IFRA?
IFRA decides what can go into most of the world’s perfume. So who runs it, and who profits when a molecule is banned?
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alex
Balenciaga Pink Oud Review: A Rose Worth the Wait
Balenciaga's Pink Oud extrait was forgettable on paper. Forty-five minutes after a decanting accident, its rose and oud made a very expensive case for a second chance.
8 min readRated 9.40/10
The Virgil Effect: How Abloh Helped Build the World Niche Fragrance Was Ready to Conquer
Virgil Abloh did not invent niche perfumery, and he did not hand fragrance houses a secret playbook. His influence was broader than that. By redefining luxury around authorship, collaboration, scarcity, cultural fluency and community, he taught a generation of consumers what to look for. Niche fragrance was ready.
15 min read
Ormonde Jayne Oud Liaisons
Ormonde Jayne Oud Liaisons pairs a confrontational opening with a remarkably elegant heart, delivering a rich, refined take on oud that feels far more expensive than its price suggests.
5 min read
The Fragrance Collector’s Apology
Why do perfume collectors feel compelled to justify having a collection?
10 min read
sharenoseperfume
The Softening of Masculine Fragrance
Florals, fruits and soft musks are no longer smuggled into men's bottles under a cover of spice and amber. Creed's Iris Debonair shows how far the shift has come, and how nervous the houses still are about it.
3 min read
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