AboutThe story

Built for the category that deserved better.

The fragrance world is sophisticated, layered, and deeply personal. The tools meant to serve it weren't — which is why almost every collector accumulates faster than they understand what they already own. Fraghab closes that gap: know your collection, buy with evidence, talk to your shelf.

Free to use today · no card required · built by a collector

Right now, across Fraghab

6,881
Fragrances
552
Collectors
1,325
Wearings
540
Decants
133
Wishlisted

The problem

01

Collecting outran understanding

Serious collectors track dozens, sometimes hundreds, of bottles, decants, and samples — and then wear the same six. Buying is frictionless; knowing what you already have is not. Most tools treat fragrance like spreadsheet inventory, which records the problem rather than solving it.

  • A list tells you what you own. It cannot tell you what you never reach for, or what a bottle costs you per wear

  • Discovery-first apps treat your collection as a byproduct, not the point

  • Generic managers often miss fragrance-specific details such as notes, accords, pyramids, concentrations, and rituals

  • Samples pile up unresolved, so the next full bottle is a guess dressed as a decision

The gapCollector-firstDepth over breadthFor the craft
A look at the gapBefore / after
The spreadsheet
Three columns
NameSizePrice
Aventus100ml
Bleu de Chanel100ml
Baccarat 54070ml
Oud Wood50ml

Three columns. Everything that matters, lost.

The record
FV-0001
Aventus
Creed · EDP
FruitySmokyFresh
Projection
Longevity
Spray map
★ 9.2
Rating

Seventeen-plus fields. The whole bottle.

Spreadsheets
Data without context
Discovery apps
Browsing, not keeping
Fraghab
Built for the craft
From problem to platformThe diagnosis

The idea

02

A collection is worn, not stored

A fragrance collection is not just a product list. It is worn daily, layered, studied, and revisited across seasons and moods. The tool should support that practice.

  • Keep the details you care about for each bottle, including notes, accords, pyramids, projection, longevity, and vibe

  • Model the ritual: daily wearings, layering combos, spray maps, seasonal rotations

  • Density and precision without unnecessary clutter

  • Built for collectors, not pitched at them

DepthPrecisionRitualCollector-first
What we believeThe idea
First principles
Four convictions
Depth

Capture the whole bottle, not the label. Notes, accords, pyramids, performance.

Ritual

A collection is worn, not stored. We model the daily practice of it.

Precision

Information density done right — considered, never cluttered.

Collector-first

Designed for the obsessed. No onboarding fluff, no dumbing down.

What it is
  • A collection platform
  • Obsession-grade depth
  • Built for collectors
What it isn't
  • A discovery site
  • A generic inventory
  • A spreadsheet with skin
No compromisesThe idea

Inside Fraghab

03

Everything reads from your own shelf

Nothing here is a separate app with a shared login. What you catalog feeds what you learn, what you learn feeds what you wear, and what you wear feeds what you buy next. The community counts shown above are drawn from active collections and updated hourly.

  • Ratings, longevity, projection, vibe, notes, and accords — on bottles and decants tracked separately

  • Daily wearings, layering combos, and interactive spray maps

  • Cost per wear, neglected bottles, and sample verdicts that turn a decant into buy, reorder, or pass

  • Weather-driven suggestions and rotation planning, drawn only from what you already own

  • And an assistant that can read all of it — Fraghab is in ChatGPT's plugin directory and available as a Claude connector

CollectionWearing logCombosSuggestionsCards
Your dashboard, liveEighteen modules
Everything under one roof
One workspace
Collection
Wearings
Decants
Combos
Wishlist
Suggest
Explore
Cards
Analytics
Therapy
Messages
Profiles
World map
Tourneys
Events
Marketplace
Challenge
The Database
Wearing activity
175 active days
Less
More
52 weeks
Community counts, updated hourlyView all features →

The community

04

The rest of fragrance lives here too

A social layer for people who care deeply about fragrance, from everyday wearing notes to late-night blind-buy conversations.

  • Reviews, SOTD posts, polls, questions, and video

  • Reactions, threaded comments, and best-answer marking that match how enthusiasts discuss scent

  • A dedicated space for sillage-vs-projection debates and batch-variation arguments

  • Reputation built through helpful participation

Group therapyPollsVideoReactionsReputation
Group therapySix formats
Post formats
Every way collectors talk
Review
Full verdicts
SOTD
Scent of the day
Poll
Settle the debate
Question
Best-answer marked
Video
Embedded reviews
Discussion
Open threads
A thread in the wild
SH
ReviewExample

“BR540 in 95°F heat — still performing. Is the 2023 batch weaker than the 2021?”

Reactions·Threaded replies·Best answer
Reputation, earned
NoseVeteranHelpfulHouse expertHoly grailAuthority
Six formats · threads · XPBuilt for the obsessed

The story

For the ones who get it.

Behind the build

05

Building a fragrance brand?

Fraghab didn't come from an agency pitch deck. It came from years of living inside the fragrance world and enough engineering to build something worthy of it. No invented case studies here — the proof is the product you're looking at.

  • Brand identity, design systems, typography, and motion — drawn, not templated

  • Full-stack engineering: TypeScript, databases, API design, and AI integration

  • Every screen in this product shipped by one person, in the open, against real data

  • If you're serious about your brand, let's talk. The category deserves better than templates

Brand identityWeb developmentDesign systemsFull-stackAI integration
The proof is this productSolo-built
Fraghab, in numbers
By the build
542
Commits
885
Files
336
Components
68
Server actions
89
Active days
4
Months
Design
Brand identityUI / UXDesign systemsTypographyMotion
Engineering
Full-stackTypeScriptDatabasesAPI designAI integration
Built with
Next.js 16React 19TypeScriptTailwind v4TursoClaudeMapboxTiptapSharpJoseVercel

If you're serious about your brand, let's talk. The category deserves better than templates.

One person · four months · every pixelalexmartin.me

Keep going

See it rather than read about it

The homepage puts you inside the running app without an account, the database is free to read, and the contact form reaches the person who built all of it.

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your archive.

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