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About
ContactBuilt for the category that deserved better.
The fragrance world is sophisticated, layered, and deeply personal. The tools meant to serve it weren't. Fraghab closes the gap.
The problem
Serious collectors track dozens — sometimes hundreds — of bottles, decants, and samples. The tools they've been handed treat fragrance like spreadsheet inventory. None of them speak the language of the craft.
- Spreadsheets capture data but lose what matters — longevity, projection, vibe, spray maps, how a scent actually wears
- Discovery-first apps treat your collection as a byproduct, not the point
- Generic managers don't model fragrance — notes, accords, pyramids, concentrations, rituals
- The category is sophisticated. The software supporting it wasn't
Three columns. Everything that matters, lost.
Seventeen-plus fields. The whole bottle.
The idea
A fragrance collection isn't a product list. It's a living practice — worn daily, layered, studied, revisited across seasons and moods. The tool should match.
- Treat every bottle as a complete record — notes, accords, pyramids, projection, longevity, vibe
- Model the ritual: daily wearings, layering combos, spray maps, seasonal rotations
- Density and precision over bloat — every pixel earns its place
- Built for collectors, not pitched at them
Capture the whole bottle, not the label. Notes, accords, pyramids, performance.
A collection is worn, not stored. We model the daily practice of it.
Information density done right — considered, never cluttered.
Designed for the obsessed. No onboarding fluff, no dumbing down.
- ✓A collection platform
- ✓Obsession-grade depth
- ✓Built for collectors
- –A discovery site
- –A generic inventory
- –A spreadsheet with skin
Inside Fraghab
A complete collection platform where every bottle, decant, and sample carries every data point collectors actually use — not just name, brand, and size. And it's live: these are real numbers from real collections.
- Ratings, longevity, projection, vibe, notes, accords — every field that shapes how a scent performs
- Daily wearings, layering combos, interactive spray maps — the ritual, modeled correctly
- Wishlist, weather-driven suggestions, smart rotation — context-aware, never static
- Card generator, analytics, explore — for sharing bottles and understanding a collection
The community
A social layer built for people who don't just like fragrance — they live inside it. A corner of the internet where the 3 a.m. blind-buy conversations belong.
- Reviews, SOTD, polls, questions, video — every format collectors actually use
- Reactions, threaded comments, and best-answer marking that match how enthusiasts discuss scent
- A dedicated space for sillage-vs-projection debates and batch-variation arguments
- Reputation that's earned — for the people who genuinely know their craft
“BR540 in 95°F heat — still performing. Is the 2023 batch weaker than the 2021?”
For the ones who get it.
Building a fragrance brand? Let's make it look like this.
Fraghab didn't come from an agency pitch deck. It came from years of living inside the fragrance world and enough engineering to build something worthy of it. No invented case studies here — the proof is the product you're looking at.
If you're serious about your brand, let's talk. The category deserves better than templates.
Ready to build
your archive.
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